Read the headline carefully. I was indeed surprised when I read the article about this issue at Reuter's Oddly Enough.
I mean, I must say that I can't agree more with the author's opening line - we live in a world today where flashing more skin and sporting skimpy bathing suits are the 'in' thing.
And in the midst of all these, we have a variety. One that would (most) probably solve the woes of pious Muslims worldwide. Now, isn't that what you call creative thinking?